In this webinar, Mr. Doan explores how the city of Da Nang overcame public service challenges through a strategy centered on digital innovation, structural transformation, and citizen-centric design. He outlines key initiatives, including full digitalization of services, AI-driven feedback mechanisms, and the creation of an Integrated Operation Center that significantly enhanced service efficiency, transparency, and citizen satisfaction. These reforms not only eliminated bureaucratic redundancies and reduced service turnaround times by 30%, but also restored public trust and boosted civil service morale. Mr. Doan’s presentation offers valuable insights into how policy can be effectively translated into practice through leadership commitment, change management, and a relentless focus on citizen needs, making it a must-watch for those interested in public sector modernization.
Doan Duc Thuan - Vice Director, Institute for Brand and Competitive Strategy, Vietnam
July 15, 2025 @ 2:00 pm