Online Catalogue

Mapping Innovation: A Playbook for Navigating a Disruptive Age

Title: Mapping Innovation: A Playbook for Navigating a Disruptive Age

Author: Satell, Greg

Year Published: 2017

Publisher: McGraw Hill Education Books

A strategic guide for focusing your organization’s innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is best fit to solve the specific challenges and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, not conjecture.