Pisano has observed that innovation is not just a feature of new companies. Rather, companies of all kinds can be game-changing innovators. Develop strategies, construct systems, and create the cultures necessary for long-term success are the three essential responsibilities that Pisano outlines in this important book for any company looking to maintain its innovative edge. Pisano demonstrates how “creative construction” may be an engine for long-term company success by integrating academic research with his extensive practical understanding from working with top organizations from around the world.