Implementing Agency:

City Government of Valenzuela

Year Implemented:

29 May 2020 – present

Themes:

Digitization & New Technologies, and Perspectives on Productivity, Governance, and Development

General Description

The PasaBUY Valenzuela City TODA Program, implemented by the City Government of Valenzuela, enables tricycle drivers to deliver goods and conduct purchases and transactions on behalf of customers through the mobile application platforms of private sector partners JoyRide and Happy Move PH.

Background and Problem

Around 70% of the total transportation trips in the National Capital Region (NCR) are commuter trips consisting of public transportation going to work and buying essential goods. In Valenzuela City, where the terrain features narrow roads and tight quarters, tricycles are a major mode of public transportation, with an estimated 8,000 tricycles within the city covering 40 routes organized through Tricycle Operators and Drivers’ Associations (TODAs). The livelihood of these tricycle drivers were significantly affected by the community quarantine protocols imposed by both national and local governments during the initial outbreak of the COVID-19 pandemic in the country.

Solution and Impact 

Through Ordinance No. 710, series of 2020, otherwise known as the PasaBUY sa TODA Ordinance, the City Government of Valenzuela signed a Memorandum of Agreement with JoyRide and Happy Move PH that would allow tricycle drivers in the city to use these mobile application platforms to receive bookings for purchasing goods or handling deliveries.

The City Government’s Local Economic and Investment Promotion Office helped jumpstart the transactions by providing funds to the tricycle drivers for the purchase of goods as well as a special uniform and identification card. The tricycle drivers, through their TODA presidents, were registered to the app’s platform and attended training for the use of the application for online bookings.

To avoid unfair competition, registered tricycle drivers may only accept delivery orders originating from within their respective TODA’s territory. The ordinance also sets fines ranging from Php 5,000 to Php 15,000 for market vendors who refuse to accept transactions with or provide services to accredited PasaBUY drivers. 

Milestones 

During the COVID-19 pandemic, the city government extended its program to include FoodPanda, an online food delivery service, which would benefit around 150 tricycle drivers.

Testimonials 

“Malaking tulong talaga. Para hindi na rin kami pasanin ni Mayor. Itong nakakabyahe kami ng MECQ malaking bagay talaga, kumbaga ingat lang talaga, [It is really a big help. We will not add to Mayor’s burden anymore. It is a huge help that we can now operate during the MECQ, just always be careful].” – Luis Jugueta, Gen. T. De Leon-Ugong (GTU) TODA President

“Our contribution is basically; we aim to deliver the food at the doorstep of every homeowner. So ‘yun ‘yung ating pangako sa ating komunidad and iyan ‘yung aming tulong sa panahon ng pandemiya (This is our promise and this is our assistance to the community during the time of the pandemic).” – Leopoldo de Castro, Jr., Finance Director, Food Panda Philippines Incorporated (FPPI)

Photos

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Memorandum of Agreement Signing between City Government of Valenzuela and Food Panda 

(Source: City Government of Valenzuela)

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Publicity Materials for the PasaBVY Valenzuela City TODA  (Source: City Government of Valenzuela)

Sources

Kabagani, L. (2020, September 25). Valenzuela gov’t to train 150 trike riders on food delivery. Philippine News Agency. https://www.pna.gov.ph/articles/1116650

Porciuncula, A. R. (2020, May 29). Tricycles for Online Booking PasaBuy? Valenzuela City Says “Why Not?”. Official Website of the City Government of Valenzuela. https://www.valenzuela.gov.ph/article/news/13417

Porciuncula, A. R. (2020, September 24). Valenzuela City Expands TODA Pasabuy System with foodpanda. Official Website of the City Government of Valenzuela. https://www.valenzuela.gov.ph/article/news/13597

Adonis, M. (2020, June 18). Valenzuela taps app to augment tricycle drivers’ income. Inquirer.Net. https://newsinfo.inquirer.net/1293420/local-govt-taps-app-to-augment-bikers-income#ixzz6RQqRglin